01 / Product engineering · Consulting · Applied AI
SiteSpruce
Turning diagnostic consultancy into an evidence-grounded product

SiteSpruce started as a website diagnostic consultancy. I turned one part of that methodology into a self-service product that compares what a business wants to communicate with what its website actually says and what a first-time visitor takes from it.
Role & challenge
Founder & Product Engineer — from methodology and product discovery through end-to-end engineering. Turn one useful part of the consultancy into a self-service product without pretending to automate the whole thing.
Evidence:
- Methodology developed and refined through paid consultancy work.
- Staged workflow from crawling and structured extraction through gap analysis, validation and report generation.
- Structured outputs, deterministic checks, retries and safe failure handling.




